Michael High, FPAC, Chair of the AFP Board of Directors, would describe the finance executive of the past as a “CF-No” — someone focused on cutting spend — whereas now he sees the role transforming into a “CF-Grow.”
What that means: According to Michael, being a “CF-Grow” means being a great business partner. This involves helping the business develop a playbook for dealing with changes — even beyond those that are purely financial.
In his words: “At the end of the day, winning is more about revenue than cost, so when you run out of creative ideas for growing the top line, you aren’t able to grow your business and have to resort to cost cutting, but very few will win by the cost route,” he said.
Read the full article
